"How AdBrainiacs Agency Grew Client Revenues to 9x ROAS (return on ad spend)"
AN ELITE ACCELERATOR CASE STUDY
"We smashed our new client's goals helping us to retain them longer and be able to charge more for the value we created. This has allowed us to spend less time worrying about new leads and more time helping existing clients–which is far less stressful as an agency owner! I can't thank the ELITE Accelerator team enough."
–Pawel Sierpowski, Founder & CEO AdBrainiacs.
"The biggest sale broke record numbers–topping $250k in revenue in only ONE weekend."
9x - 20x
ROAS
ROAS (return on ad spend) ranged from 9x up to 20x in some campaigns.
$250k Sales Record
AdBrainiacs smashed the clients' previous sales record!
6M+ Client Retention
AdBrainiacs are increasing client lifetime value through extremely good results.
How AdBrainiacs Did It
Pawel Sierpowski, joined The ELITE Accelerator agency growth program in 2020. He wanted to get better results for clients, to retain them longer, to worry less about needing new leads to replace customers that were leaving and grow the confidence to charge more.
CHALLENGE: A new client at AdBrainiacs had a strong offline presence yet poor direct to consumer (D2C) marketing funnels so they struggled to convert customers online – all efforts were barely breaking even!
SOLUTION: Pawel mastered and implemented new strategies thanks to our ELITE program with up to 20X ROAS breakthroughs for this client lone. As an agency, AdBrainiacs achieved this through better processes, a tight 4-Funnel System, and a far deeper understanding of customer avatars.
Harnessed with a new client's account and ELITE coaching, Pawel managed agency time and the client budget to yield better results for more profitable yet scalable campaigns.
ELITE Success Using The BPM Method Ad Recipes
1. ANALYSIS & AUDIENCES: The CORE-4 and 5w Avatar from the BPM Method
Pawel used tried and tested systems we've used to generate over $100M in revenue through Facebook alone.
CORE-4 Analysis - Pawel and his team graded the client's PRODUCT, AUDIENCE, OFFER and FUNNEL (the CORE-4 of any successful ad campaign) and identified the most important things to work on to improve ad performance.
5W Avatar - The team then used our 5W Avatar process to identify the core, emotion-driven decisions their avatar was making, so they could create copy and visuals that appealed to the part of their audiences needs and desires.
AdBrainiacs then used this to create a content matrix for ads for every step of the funnel, from COLD audiences through to selling to existing ones.
New creative combined with newly discovered audiences and angles crushed past results early on.
"New creative combined with newly discovered audiences and angles crushed past results early on."
2. RETARGETING & LIMITED OFFERS: 4-Funnel System for Quick Wins and Profits
The AdBrainiacs team applied a two prong approach to discover broad retargeting paired with limited time offers to hit a sweet spot–capturing both top-of-funnel (TOF) AND middle-of-funnel (MOF) as a solid foundation for NEW graduation (grad) testing.
The 4-Funnel System is based on targeting COLD, WARM, HOT and EXISTING CUSTOMER audiences (4 parts of a funnel). The templates inside our program allowed the team to create the right campaigns, targeting the right users, with the right ad for the part of the funnel they were in. Yes, even despite iOS14.5 restrictions they still created great results.
The creative for this limited offer featured to both new customers and in broad retargeting campaigns yielded breakout results across a new client's funnel.
This ultimately laid the groundwork for new graduation testing.
TOF/COLD:
Limited Time Offers
MOF/WARM:
Broad Retargeting